Align Strategy: Focus

We've been talking about how to Align from a strategic perspective. We've learned how to identify trends and how to create Success Factors. The third leg of the stool here is to Focus.

We know the broad areas where our strategic investments need to be applied; this is about making sure that we are laser focused on the right areas to invest. By invest I mean the ability to create characteristics and capabilities that will drive our future success. Whilst it may mean financial it also means the application of other resources including time, people, and attention.

“I believe that in life, you have to give things your best shot, do your best. You have to focus on what needs to be done, do the right thing, not the popular thing.” According to ex UK PM, David Cameron.

One of the clear indicators and a source of frustration for organisations when they have no focus, is a lack of traction. It's the difference between a shotgun approach which scatters resources into all sorts...

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Align Strategy: Factors

Today we're talking about Success Factors. These are the factors that will drive success in our organisations, given the trends we've identified that will shape our future. This is all about aligning with the future operating environment and the characteristics we need in our organisations to succeed. What are those factors?

Nina Tassler noted that, “failure is a fundamental factor of success.” I think it's important to note at this juncture that we will not be able to predict with 100% certainty the characteristics we need to be successful in the future. Just as the trends can only be drawn from our observations, and as such are imperfect, so too are the Success Factors we're looking to build. However, we can and should draw some conclusions, start implementing them and begin to observe the impact. We will fail and should learn to fail fast and fail forward, as they say.

One of the frustrations of those who seek to bring change is the perfectly natural instinct to...

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Align Strategy: Trends

Today we're talking about trends, those things that will define our future operating environment. Dick Clark said, “I don't set trends. I just find out what they are and exploit them.” in that little phrase is all the wisdom you need to align your organisation to the inevitability of a changing environment.

When you don't align to trends you are always, catching up and never getting ahead. Always in the crowd, and never ahead on your own, enjoying the freedom of demand with low competition, and the economic rents that engenders. Quite simply your organisation becomes reactive rather than proactive.

We all want to get ahead of the curve. If we analyse and understand trends we can understand what our future operating environment will look like, and start to shape our companies and organisations to be future capable.

It's very true to say we can't predict the future. In a very real way, we do only see in part, but we can look at what is impacting us now and deduct and...

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